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Privacy Policy

What is the purpose of this notice?

To describe how we collect and use personal data about you in accordance with the General Data Protection Regulation (GDPR).

What we need

ACE Accountants Ltd will be what’s known as the “Controller” of the personal data you provide to us. We only collect basic personal data about you which does not include any special categories of personal information about you (known as Special Category Data). This does however include name, address, e-mail, telephone number, date of birth, Nationality, National Insurance Number, Unique Tax Reference, Marital Status, passport details, driving licence details and financial information.

Why we need it

We need to know your basic personal data in order to provide our services to you and fulfil our legal obligations. We will not collect any personal data from you that we do not need to provide and oversee this service to you.

What we do with it

We only ever use your personal data with your consent, or where it is necessary:

  • to enter into, or perform, a contract with you
  • to comply with a legal duty
  • to protect your vital interests
  • for our own (or a third party’s) lawful interests, provided your rights don’t override these.

In any event, we will only use your information for the purpose or purposes it was collected for (or for closely related purposes).

We may process personal information for certain legitimate business purposes, which include some or all of the following:

  • where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers
  • to identify and prevent fraud
  • to enhance the security of our network and information systems
  • to better understand how people interact with our websites
  • to provide postal or email communications which we think will be of interest to you
  • to determine the effectiveness of our promotional campaigns and advertising.

Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights at all times.

When we process your personal data for our legitimate interests, we will make sure that we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You have the right to object to this processing if you wish, and if you wish to do so please email info@ace-accounting.co.uk or write to us at our registered office. Please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit.

Where we keep it

We are based in the UK and we store our data within the EU. Some organisations which provide services to us may transfer personal data outside of the EU, but we will only allow them to do if your data is adequately protected.

For example, some of our systems use Microsoft products. As a US company, it may be that using their products result in personal data being transferred to or accessible from the US. However, we will allow this as we are certain personal data will still be adequately protected (as Microsoft is certified under the USA’s Privacy Shield scheme).

How long we keep it

We will only use and store information for as long as it is required for the purposes it was collected for. How long information will be stored depends on the information in question and what it is being used for. For example, if you ask us not to send you marketing e-mails, we will stop storing your e-mails for marketing purposes (although we’ll keep a record of your preference not to be e-mailed).

We continually review what information we hold and delete what is no longer required. We never store payment card information. We will not retain your data for any longer than necessary and the longest time that we will hold your data will be six years.

What we would also like to do with it

We would, however, like to use your name and e-mail address to inform you of useful tax and business information such as deadlines, updates and clarification of tax and other business legislation. This information is not shared with third parties and you can unsubscribe at any time via phone, e-mail or on our website. Please indicate below if this is something you would like to sign up to.

What are your rights?

We want to ensure that you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:

  • the right to confirmation as to whether we have your personal data and, if we do, to obtain a copy of the personal information we hold (this is known as a data subject access request)
  • the right to have your data erased (though this will not apply where it is necessary for us to continue to use the data for a lawful reason)
  • the right to have inaccurate data rectified
  • the right to object to your data being used for marketing or profiling; and
  • where technically feasible, you have the right to personal data you have provided to us which we process automatically based on your consent or the performance of a contract. This information will be provided in a common electronic format.

Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so.

If you wish to raise a complaint on how we have handled your personal data, you can contact Data Compliance Manager at ACE Accountants Ltd, The White House, Denchworth Road, Grove, Oxon, OX12 0AR who will investigate the matter.

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office, the UK supervisory authority for data protection issues.

Our Website

  • By using any of the forms on our website, you implicitly agree to be bound by our privacy policy and legal disclaimer.
  • By using any of the forms on our website you agree to have your email address added to our mailing list.
  • We take all reasonable precautions to protect any personal data that our users may input via this website. We cannot, however, be responsible for loss or misuse of personal data which is intercepted or otherwise accessed by unauthorised persons. We therefore exclude all liability for this.
  • By filling in the newsletter sign-up form on our website, you are giving us your consent to use your personal data for periodic mailings.
  • We will retain your data until you instruct us to remove it or decide to unsubscribe from our newsletter.
  • Your personal data might be accessed by web developers and other contractors providing us with newsletter functionality.
  • It is possible that your data might be accessed outside of the EU by a team of ours, who are based in India. The safeguards we are using are a contract between us and the receiving company that include the EU model data protection clauses.
  • Your personal data will be stored until you tell us otherwise.
  • It is not contractually binding to provide us with your personal data to receive a newsletter from us.
  • Personal data provided via the newsletter subscription form is not profiled and automated decision making is not applied
  • We will not use personal data provided via the sign-up form for any other purpose than described above.

Cookies and tracking

In order to improve the overall experience of visiting our website, we use a server-based log to collect anonymous information about our website visitors. This data is only used to generate statistical charts and will not be used in any other way.

Use of Cookies on our website

By using this site, you have given us consent to use cookies.

Cookies are small text files that are stored on your computer when you visit a website. They are mainly used as a way of improving the website functionalities or to provide more advanced statistical data.

Google Analytics

Our website uses Google Analytics which relies on cookies to generate more advanced visitor charts and data mining reports. Similarly to our server-based logs, Google Analytics collects anonymous information that will not be used to identify our website visitors.

Login system

Our website contains password protected area(s) that require a user to login. This login system offers to remember the user email address if the relevant box is ticked. Ticking the box will create a cookie that will automatically expire after 1 year or if the box is un-ticked on a subsequent visit.

Controlling Cookies

Your web browser (the software you use to access our website) should allow you to control the cookies that it stores on your computer. Please refer to the relevant supplier’s website to find out more.

If you feel that this site is not following its stated information policy, you may contact us by phone, email or post.

Changes to this policy

We will post any changes to this policy on our website. Those changes will then apply to any future use by you of our website.